\u201cThis season is about momentum and evolution,\u201d says designer Feng Chen Wang, ahead of her eponymous brand\u2019s 10th-anniversary show at Shanghai Fashion Week (SHFW) Fall\/Winter 2026.<\/p>\n
As China\u2019s fashion market recovers, that momentum is unfolding against a shifting backdrop. The Feng Chen Wang show sits within a broader recalibration: Chinese brands are sharpening both their creative identity and global positioning in response to a more selective market and increased international interest. \u201cShanghai is our home,\u201d Wang says. \u201cThis moment feels like both a culmination and a new beginning.\u201d<\/p>\n Feng Chen Wang will celebrate her namesake brand\u2019s 10th-anniversary runway at Shanghai Fashion Week FW26. She most recently showed during Paris Men\u2019s in January.<\/p>\n <\/span>Photo: Isidore Montag\/ Gorunway.com<\/span><\/div>\n<\/figure>\n In a bid to balance regional heritage and global ambition, SHFW FW26 will feature both international names and younger domestic brands. Platforms like Tube Showroom, Not Showroom, and Labelhood will remain vital hubs where global buyers and independent voices intersect, while standout shows from emerging and established talents work to boost the week\u2019s recognition.<\/p>\n Running from March 25 to April 1, the week will open with Shanghai-based brand HPLY\u2019s runway debut. According to founder Huang Youlai, the show marks a strategic move for the label, as it focuses on building a cultural relevance that stands up to its commercial maturity.<\/p>\n Several other maturing brands, which are emblematic of China\u2019s homegrown roster, will host runways throughout the week. Shanghai\u2019s own Jacques Wei, known for its blend of Western tailoring and Mandarin sensibility, will show at 7.30pm on Friday. Also on Friday, 8ON8, founded by Central Saint Martins alumn Li Gong, will return with a runway rooted in technical fabrics and heritage craft, while Mark Gong, a Parsons graduate whose catwalks both at home and in New York are known conversation-starters, will show in the evening on Sunday.<\/p>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/69c12529b8f95f39c3dff1fb\/master\/w_1600%2Cc_limit\/SHFW-CHEAT-SHEET-INLINE-2.jpg\"\/)
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