The tradition of supers becoming supersized<\/a> as sculptures, portraits, and paintings is long and storied. Lucian Freud painted Kate Moss, Shaun Lean made a cast of Laura Morgan for his coiled corset for Lee Alexander McQueen, and Maggie Maurer\u2019s face is immortalized on a Schiaparelli bag. Now Alex Consani, Gen Z\u2019s model of the moment<\/a>, seems to have inspired one of the digital personas Tomokazu Matsuyama<\/a>, aka Matsu, created for his \u201cMidnight Moment.\u201d<\/p>\n The \u201cMidnight Moment\u201d project came together in 2012 as a way to add art to the frenetic environment that is Times Square, by showcasing commissioned artworks on the hundreds of billboards from 41st to 49th Street from 11:57 p.m. to midnight. Starting on March 31 and running through the month of April, the Brooklyn-based Japanese contemporary artist Matsuyama, who is known for colorful and fantastical reimaginings of references new and old, gets his turn.<\/p>\n Tomokazu Matsuyama, Still from\u00a0Morning Again<\/em>, 2026. Courtesy of the artist.<\/p>\n <\/span><\/div>\n<\/figure>\n It took Matsuyama several months to figure out what form his 180 seconds would take. \u201cI didn\u2019t want to just animate my work and have it boom live,\u201d he said. \u201cTimes Square represents so much of New York, I wanted to find a way for this project to be meaningful.\u201d He did that by leaning on friends and muses who are defining culture today, among them Alicia Keys, Swizz Beatz, Naomi Watanabe, and Alex Consani as starting points for his digital recreations. \u201cI wanted to echo the people who have voices that make our community much brighter, welcoming what it is to be American in this country,\u201d he said.<\/p>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/69cacdebd9a15d5289fbf542\/master\/w_1600%2Cc_limit\/People2-(2).jpg\"\/)
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