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This article first appeared on British Vogue<\/a>.<\/em><\/p>\n It\u2019s no secret that sustainability<\/a> has slipped down the fashion agenda in recent years. But as we get closer to 2030 \u2013 the date by which greenhouse gas emissions need to be slashed by 45 per cent, for us to stay in line with the Paris Agreement<\/a>\u2019s mission to keep global warming to 1.5C \u2013 a whole raft of brands are now releasing new sustainability reports. Last month, Chanel<\/a> published its first climate transition plan, setting out its target to reach net zero emissions by 2040. That was followed up by Ralph Lauren<\/a> announcing a revised target of reducing emissions by 30 per cent by 2030 (after dropping its net zero target last year), while H&M<\/a> revealed in its report that it has reduced emissions by 35.6 per cent across its supply chain.<\/p>\n The latest brand to share its rebooted sustainability strategy? Louis Vuitton<\/a>, which is launching its Regeneration 2030 roadmap today. Moving beyond its pre-existing commitments to reduce its environmental footprint, the LVMH-owned fashion house is now aiming to have a positive impact on the planet. \u201cThe question today is no longer how to limit [our] negative impact,\u201d Christelle Capdupuy, Louis Vuitton\u2019s senior vice president of sustainability, tells Vogue<\/em>. \u201cThe world is under pressure: the climate is changing, biodiversity<\/a> is receding, and water scarcity threatens our planet. At Louis Vuitton, more than 90 per cent of our raw materials comes from nature. This is why we decided to evolve our commitment beyond preservation towards regeneration, in order to contribute positively to ecosystem restoration.\u201d<\/p>\n To achieve this, Louis Vuitton is committing to restoring one million hectares of flora and fauna habitats by working in partnership with the conservation charity People For Wildlife<\/a>, as well as looking to create a positive impact within its own supply chain. \u201c[We are] placing regenerative agriculture<\/a> in the heart of our approach, because it will decrease the impact on the soil and restore biodiversity, and also capture more carbon,\u201d Capdupuy explains.<\/p>\n As part of its current sustainability strategy, Louis Vuitton has increased the amount of certified and recycled materials it uses from 52 per cent to 98 per cent over the past five years. Now, the brand is raising its ambition level, setting a target to source 100 per cent of its virgin cotton, wool and leather from regenerative sources by 2030. \u201cRegenerative agriculture must be scalable, and scalability lies in working hand-in-hand with the farmers,\u201d Capdupuy continues. \u201cWe are not targeting small volumes.\u201d<\/p>\n