{"id":27818,"date":"2026-04-03T00:55:27","date_gmt":"2026-04-03T00:55:27","guid":{"rendered":"https:\/\/hunthow.com\/?p=27818"},"modified":"2026-04-03T00:55:27","modified_gmt":"2026-04-03T00:55:27","slug":"discussing-the-future-of-shopping-at-the-vogue-business-x-swap-shoptalk-dinner","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=27818","title":{"rendered":"Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A new way to shop is coming to fruition in the age of AI, which dominated discussions at this year\u2019s Shoptalk event in Las Vegas, Nevada. After a few years spent talking about the implications of generative AI \u2014 and experimenting with new ways of working with the tech \u2014 more companies debuted new tools and formats that placed AI at the center of commerce.<\/p>\n<div class=\"GroupCalloutWrapper-dilQaj dGQKLK callout callout--group callout--group-2\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed callout--group-item callout--group-item-1\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Shpat Kasapi Jennifer Garner Architecture Building Dining Room Dining Table Furniture and Indoors\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_120,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-45.jpg 120w, https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_240,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-45.jpg 240w, https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_320,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-45.jpg 320w, https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_640,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-45.jpg 640w, https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_960,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-45.jpg 960w, https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_1280,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-45.jpg 1280w, https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_1600,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-45.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/assets.vogue.com\/photos\/69ce5febd5d625bf92dc28d1\/master\/w_1600%2Cc_limit\/Cruz%2520Valentin%2520Photography%2520-%2520Vogue%2520x%2520SWAP%2520Mother%2520Wolf-45.jpg\"\/><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-bpPcvW eYfKPE caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU ecFqk hbiMYj caption__text\"><\/p>\n<p><em>Vogue Business<\/em> executive editor Hilary Milnes hosted the evening as execs discussed navigating AI and shopping.<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk eHhdnE hRFzlA caption__credit\">Photo: Cruz Valentin<\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed callout--group-item callout--group-item-2\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Suzanne Collins Adult Person Bread Food Urban Accessories Glasses Fun Party Cup and People\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_120,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-67.jpg 120w, https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_240,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-67.jpg 240w, https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_320,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-67.jpg 320w, https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_640,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-67.jpg 640w, https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_960,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-67.jpg 960w, https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_1280,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-67.jpg 1280w, https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_1600,c_limit\/Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-67.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/assets.vogue.com\/photos\/69ce5fedd5d625bf92dc28d7\/master\/w_1600%2Cc_limit\/Cruz%2520Valentin%2520Photography%2520-%2520Vogue%2520x%2520SWAP%2520Mother%2520Wolf-67.jpg\"\/><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-bpPcvW eYfKPE caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU ecFqk hbiMYj caption__text\"><\/p>\n<p>The dinner took place at Mother Wolf in Las Vegas.<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk eHhdnE hRFzlA caption__credit\">Photo: Cruz Valentin<\/span><\/div>\n<\/figure>\n<\/div>\n<p>On Wednesday, March 25, <em>Vogue Business<\/em> joined commerce platform Swap to bring fashion and beauty brand executives together during the conference. Amid a dinner setting, execs discussed how they\u2019re navigating the confluence of AI and shopping, the rise of agentic commerce, and changing customer expectations around retail experiences. Leaders from brands including Cos, Thom Browne, Est\u00e9e Lauder Companies, Anine Bing, and more gathered for an evening at Mother Wolf, led by <em>Vogue Business<\/em> executive editor Hilary Milnes.<\/p>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Robert Doherty Naoko Watanabe Adult Person Fun Party Child Wedding Cutlery Fork and Chair\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_120,c_limit\/1.%20Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-22.jpg 120w, https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_240,c_limit\/1.%20Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-22.jpg 240w, https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_320,c_limit\/1.%20Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-22.jpg 320w, https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_640,c_limit\/1.%20Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-22.jpg 640w, https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_960,c_limit\/1.%20Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-22.jpg 960w, https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_1280,c_limit\/1.%20Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-22.jpg 1280w, https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_1600,c_limit\/1.%20Cruz%20Valentin%20Photography%20-%20Vogue%20x%20SWAP%20Mother%20Wolf-22.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/assets.vogue.com\/photos\/69ce61b48e5eddf492af94d7\/master\/w_1600%2Cc_limit\/1.%2520Cruz%2520Valentin%2520Photography%2520-%2520Vogue%2520x%2520SWAP%2520Mother%2520Wolf-22.jpg\"\/><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-bpPcvW eYfKPE caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU ecFqk hbiMYj caption__text\"><\/p>\n<p>A preview of the evening.<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk eHhdnE hRFzlA caption__credit\">Photo: Cruz Valentin<\/span><\/div>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.vogue.com\/article\/discussing-the-future-of-shopping-at-the-vogue-business-x-swap-shoptalk-dinner\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new way to shop is coming to fruition in the age of AI, which dominated discussions at this year\u2019s Shoptalk event in Las Vegas, Nevada. After a few years spent talking about the implications of generative AI \u2014 and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27819,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-27818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/27818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27818"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/27818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/27819"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}