For young and mature women alike, the makeup look du jour<\/em> is all about looking like you\u2019re not really wearing any makeup at all. No-makeup makeup, minimalist<\/a>, soft glam\u2014whatever you call it, the idea is to subtly enhance your features. We\u2019ve cracked the code on the complexion front where a tinted moisturizer<\/a> will do; for cheeks, a host of blurring, serum-y creams blend undetectably. But for eyes, many are being awakened to the beauty of the brown mascara<\/a>.<\/p>\n \u201cMany of my clients have been asking me if I think they should start using brown mascara,\u201d celebrity makeup artist Aubrey Heller says, pointing to increased interest on social media\u2014where many a TikToker or social media starlet praises a chocolatey hue swept across the lashes in lieu of black pigments. Brown mascara has been around for a while, but consumers habitually get reminded of its benefits\u2014especially when more natural makeup looks are en vogue<\/em>.<\/p>\n Chanel Inimitable Mascara in 30 Noir Brun<\/p>\n Read more<\/a><\/div>\n<\/figure>\n<\/div>\n Maybelline Lash Sensational Sky High Washable Mascara in True Brown<\/p>\n Read more<\/a><\/div>\n<\/figure>\n<\/div>\n Hourglass Unlocked Mascara in Espresso<\/p>\n Read more<\/a><\/div>\n<\/figure>\n<\/div>\n Ilia Limitless Lash Mascara in Before Dawn<\/p>\n Read more<\/a><\/div>\n<\/figure>\n<\/div>\n Westman Atelier Eye Want You Mascara in Clean Brun<\/p>\n Read more<\/a><\/div>\n<\/figure>\n<\/div>\n Essence Lash Princess False Lash Effect Mascara in Brown<\/p>\n Read more<\/a><\/div>\n<\/figure>\n<\/div>\n Refy Lash Sculpt Mascara in Brown<\/p>\n Read more<\/a><\/div>\n<\/figure>\n<\/div>\n<\/div>\n Ilia\u2019s founder Sasha Plavsic tells Vogue<\/em> that her customers have been begging the brand to launch a brown mascara for years. \u201cWe have continued to see a steady, outpouring of desire for a brown mascara from our customers since we initially launched Limitless Lash Mascara seven years ago,\u201d she says. \u201cEven in this past year or so alone, we received nearly a thousand requests directly from our customers.\u201d And so, her team sought to create the perfect brown: \u201cone that wasn\u2019t too warm, yet not too cool. A brown that was rich and brought out the softness in your eyes, regardless of your eye color.\u201d They hit the nail on the head with Before Dawn, their beloved clean mascara, which debuts today in a rich, chocolate brown.<\/p>\n The new shade is designed for subtle enhancements to your eyes. \u201cThe hue of the brown had to be just right to bring out and accentuate a lighter lash for someone with more of a blonde or a red-toned lash, where black mascara can sometimes look too harsh on the eyes, but still suit those with brown or deeper lashes,\u201d Plavsic details. Her team found during testing that even those with dark lashes who never considered wearing anything other than black mascara, fell completely in love with the new shade. \u201cThey still get that long lash look, just in a softer shade.\u201d The result is something that yields a bit more faint. \u201cIt\u2019s especially flattering on people with fair features, and redheads,\u201d as pro makeup artist Elie Maalouf<\/a> puts it. Also great for anyone who wants to look like they are not wearing too much makeup but want a little definition without the intensity.\u201d It can also be great for women over 50<\/a>. \u201cAs we get older, we always look for a more youthful softness,\u201d he says. \u201cThe key is choosing what makes you feel your best.\u201d<\/p>\n To sport your new brun<\/em>, curl your lashes, then coat with a few layers of product starting at the base, wiggling the wand upward to create lift and volume without clumping, per Maalouf. And for additional definition, you can layer black on if you so desire, according to makeup artist Ariane Victoria. \u201cStarting with brown gives the benefits of eye color enhancement, lash length, and a natural look and adding black as a second coat on top of it creates intensity and drama on the eye, but you still have the benefits of the brown as the base popping through,” she says. \u201cMake sure to focus the brown at the base of the lash line for the color enhancing benefits!\u201d<\/p>\n<\/div>\nVogue<\/em>\u2019s Favorite Brown Mascaras<\/h2>\n
![\"Image](\"https:\/\/assets.vogue.com\/photos\/67e4443cba1bf7858c484eee\/3:4\/w_748%2Cc_limit\/Brown%2520Mascara_Slides_0010_Screenshot%25202025-03-26%2520at%25201.26.39%25E2%2580%25AFPM.jpg\"\/)
<\/picture><\/span><\/a><\/div>\n<\/div>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/67e444397739ff7c5ff1ef92\/3:4\/w_748%2Cc_limit\/Brown%2520Mascara_Slides_0003_maybelline.jpg\"\/)
<\/picture><\/span><\/a><\/div>\n<\/div>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/69cfff5c8090cb08a1a0881c\/3:4\/w_748%2Cc_limit\/1%2520(1).jpg\"\/)
<\/picture><\/span><\/a><\/div>\n<\/div>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/67e444394781f053a4c44682\/3:4\/w_748%2Cc_limit\/Brown%2520Mascara_Slides_0005_ilia.jpg\"\/)
<\/picture><\/span><\/a><\/div>\n<\/div>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/69cfff5c8bc4f3dabec45f20\/3:4\/w_748%2Cc_limit\/2%2520(1).jpg\"\/)
<\/picture><\/span><\/a><\/div>\n<\/div>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/67e4443b759189f130dae9e5\/3:4\/w_748%2Cc_limit\/Brown%2520Mascara_Slides_0007_essence.jpg\"\/)
<\/picture><\/span><\/a><\/div>\n<\/div>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/698a479058685402702949ce\/3:4\/w_748%2Cc_limit\/9.jpg\"\/)
<\/picture><\/span><\/a><\/div>\n<\/div>\n