Today, Bella Hadid\u2019s fragrance brand \u00d4r\u0259bella is announcing the launch of body and hair parfum mists. The collection will be available in the US on April 10, followed by the UK on April 12, exclusively through Selfridges.<\/p>\n
\u201cWe\u2019re not just extending the line for the sake of newness, we\u2019re asking how fragrance can show up in more moments of someone\u2019s day, more generously, more effortlessly,\u201d says Bella Hadid, speaking exclusively to Vogue Business<\/em>. The new mists are designed for all-over application across body and hair. \u201cIt really came from how I was already using the skin parfums myself,\u201d explains Hadid. \u201cI was spraying them everywhere, after the shower, on my hair, all over my legs, throughout the day, and I kept thinking, what if there was a version that was more specifically designed for daily movement?\u201d<\/p>\n The three mists, priced each at $39, will come in all new scents, which can be worn alone or layered with the six scents so far released, while following the same alcohol-free, bi-phase, nourishing architecture, but in a new lighter formula featuring hydrating botanical waters, like rose water in Gardenia\u2019s Whisper, coconut water in Golden Br\u00fbl\u00e9e, and orange blossom in Nectar Dew. \u201cEvery detail has a reason,\u201d she says.<\/p>\n Since its debut in 2024, \u00d4r\u0259bella says sales have grown in double digits year over year, and revenue is now in the eight figures, fueled by international expansion and a mix of collabs. The brand is now stocked in more than 2,000 stores globally, supported by retail partnerships with Ulta Beauty in the US, Mexico, and the Middle East, alongside Douglas and Nocib\u00e9 in Europe, and Selfridges and Brown Thomas in the UK and Ireland. The most recent launch, the parfum Jasmine Blues, marked the brand\u2019s most successful fragrance debut to date, more than doubling week-one sales compared to previous releases.<\/p>\n Hadid leads the brand as founder, working alongside Alison Romash, who serves as general manager, having last served as L\u2019Or\u00e9al Group\u2019s ex-GM\/VP for Nyx. Hadid also collaborates closely with perfumers J\u00e9r\u00f4me Epinette of Robertet and Clement Gavarry of Firmenich to develop the fragrances. Together, the team has big plans for the brand\u2019s future.<\/p>\n \u201cThe brand is still really young, and we\u2019ve done so much and expanded to so many places in such a short amount of time,\u201d Hadid says. \u201cWe\u2019re always thinking about how we can stay true to ourselves and trust that people will continue to discover us and fall in love in their own time. Scent is so personal, and we hope sharing our scent stories inspires our community to connect with our scents through their own scent memory lens.\u201d<\/p>\n Gardenia\u2019s Whisper, Golden Br\u00fbl\u00e9e and Nectar Dew are the three new body and hair parfum mists being launched by Bella Hadid\u2019s \u00d4r\u0259bella.<\/p>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/69d3f1db4aa5fef6498bdcb4\/master\/w_1600%2Cc_limit\/BELLA-HADID-INLINE-1.JPG\"\/)
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