{"id":27946,"date":"2026-04-07T08:27:45","date_gmt":"2026-04-07T08:27:45","guid":{"rendered":"https:\/\/hunthow.com\/?p=27946"},"modified":"2026-04-07T08:27:45","modified_gmt":"2026-04-07T08:27:45","slug":"the-business-of-euphoria-vogue","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=27946","title":{"rendered":"The Business of Euphoria | Vogue"},"content":{"rendered":"


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When Euphoria<\/em> returns next week, set five years on from season two, a lot will have changed. Both Lexi and Maddy are working in Hollywood. Jules is in art school. Cassie\u2019s an OnlyFans creator. And Nate wears Bottega Veneta.<\/p>\n

The latter development caused quite the stir<\/a> online last week, as eagle-eyed fans spotted Nate \u2014 played by Jacob Elordi \u2014 in look six from Bottega\u2019s Spring\/Summer 2023 fashion show. Originally worn on the runway by Kate Moss, on-screen, Elordi is in the full leather fit on a construction site, where his character, Nate, appears to work. What construction or development job would afford an outfit that retails for over $12,000<\/a>? Perhaps that\u2019s not the point.<\/p>\n

Euphoria<\/em>\u2019s fashion has drummed up attention since the series first aired in 2019. In 2023, A24 published a book<\/a> on the show\u2019s fashion by costume designer Heidi Bivens, who led the costume design for the first two seasons. (She did not return for season three.) In Euphoria Fashion<\/em>, Bivens dissects each of the characters\u2019 aesthetics and wardrobes, in conversation with many of the actors, and gets into fashion\u2019s central role in the show\u2019s storytelling, and how it both borrowed from and helped to inform the youth culture of the time.<\/p>\n

This season, it seems, Euphoria<\/em> is leaning into luxury. It\u2019s not an entirely new premise; the kids at East Highland High School are no strangers to labels<\/a>. Last season, Maude Apatow\u2019s Lexi Howard wore lots of Miu Miu, a nod to the brand\u2019s intellectual tilt, which, in turn, helped characterize Lexi. Alexa Demie\u2019s Maddy has worn brands from Dior to Chanel, while Nate put on an Amiri rugby shirt. Even Zendaya\u2019s Rue has donned her share of (vintage) designer pieces, including a Jean Paul Gaultier vest and vintage Roberto Cavalli pants.<\/p>\n

Ahead of this season\u2019s premiere, Balenciaga\u2019s Fall\/Winter 2026 collection included a video collaboration with Euphoria<\/em> director Sam Levinson. This signaled a more overt embrace of luxury, extending beyond the world of the series.<\/p>\n

Levinson alluded to his keenness on juxtaposition \u2014\u00a0like, for instance, featuring Elordi in an all-leather Bottega look on a building site \u2014\u00a0when discussing how he uses fashion to shape his characters with Balenciaga creative director Pierpaolo Piccioli and Vogue<\/em>. \u201cIf someone is dressed up in a space that is dressed down, for instance, there\u2019s humor to it,\u201d he said. And as luxury looks to capture younger audiences, linking up with a show like Euphoria<\/em> is a no-brainer on the brand side. Piccioli told Vogue<\/em> ahead of the show that he wanted to \u201ctake a picture of this generation\u201d with the collection, and thought of Levinson\u2019s work on Euphoria<\/em> straight away.<\/p>\n

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Hunter Schafer and Alexa Demie in Euphoria<\/em> season three.<\/p>\n

<\/span>Photos: Courtesy of Warner Bros.<\/span><\/div>\n<\/figure>\n<\/div>\n


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When Euphoria returns next week, set five years on from season two, a lot will have changed. Both Lexi and Maddy are working in Hollywood. Jules is in art school. Cassie\u2019s an OnlyFans creator. And Nate wears Bottega Veneta. The…<\/p>\n","protected":false},"author":1,"featured_media":27947,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-27946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/27946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27946"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/27946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/27947"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}