In fashion metrics, if the name of your brand can be bookended with the words \u201ca\u201d and \u201cgirl\u201d and the aesthetic is immediately known, you\u2019ve created a lifestyle. Let\u2019s try it: consider a Staud girl<\/a>. You already have an image in your head. A bit eclectic, certainly not averse to statement pieces, but equally acquainted with the classics. More interested in dressing for her mood than for the dress code, and just as likely to show up in a surf tee and denim bermudas as a beaded mini and kitten heels. She probably listens to acid rock, definitely reads Neptune Papers<\/em><\/a>, and has been known to sip a corpinnat<\/a> on occasion.<\/p>\n Given that distinct identity, it was only a matter of time before Staud arrived at homewares, further establishing itself as an archetype more than a brand. Today, Staud Home launches with a collection of ceramics, leather goods, and textile pieces, marking the first foray into the category for this LA-based label.<\/p>\n Photo: Courtesy of Staud<\/span><\/p>\n<\/figure>\n It\u2019s been a little over a decade since Sarah Staudinger and George Augusto introduced Staud. Since then, the success has been stratospheric, with new categories like sport<\/a> and denim<\/a>, collaborations with New Balance, Birkenstocks, and Keds, and even a capsule for St. Regis Hotels. But despite the seemingly constant stream of collection launches, store openings, and impressive revenue milestones<\/a>, homewares was an especially significant moment for Staudinger.<\/p>\n \u201cIt\u2019s something I have wanted to launch for years,\u201d she tells Vogue<\/em>, \u201cnot only because it\u2019s a natural progression from our accessories and brand DNA, but because I\u2019ve personally felt there is a gap in home goods for our customer.\u201d The goods she refers to are the kind of everyday objects that so fluidly double as decor, like a coaster with the perfect patina, or a key tray that enjoys a second life as an ashtray. \u201cThis home collection treats every living space like a canvas,\u201d she says, \u201cone that\u2019s never quite finished.\u201d<\/p>\n Photo: Courtesy of Staud<\/span><\/p>\n<\/figure>\n<\/div>\n![\"Image](\"https:\/\/assets.vogue.com\/photos\/69d455f0c75d75df1411453a\/master\/w_1600%2Cc_limit\/00_TEST_0190_V3.jpg\"\/)
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