{"id":28506,"date":"2026-04-21T12:57:43","date_gmt":"2026-04-21T12:57:43","guid":{"rendered":"https:\/\/hunthow.com\/?p=28506"},"modified":"2026-04-21T12:57:43","modified_gmt":"2026-04-21T12:57:43","slug":"cecilie-bahnsen-and-uniqlo-have-a-meet-cute-with-new-lifewear-collaboration","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=28506","title":{"rendered":"Cecilie Bahnsen and Uniqlo Have a Meet-Cute With New LifeWear Collaboration"},"content":{"rendered":"


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Summer romance is coming your way via a hookup between the Japanese clothing giant Uniqlo and Denmark\u2019s spinner of fashion fairy tales Cecilie Bahnsen<\/a>. The new project developed from a chance meeting of the designer and Yukihiro Katsuta, the retailer\u2019s head of R&D, at the opening of a new store in Copenhagen. \u201cWhen they suggested we should collaborate, I thought it would be a great way of telling our story,\u201d Bahnsen said, explaining that she sees a connection between Uniqlo\u2019s focus on everyday wear and her own \u201ceveryday couture\u201d approach to design. This one-off collection, organized around the theme\u00a0\u201cShapes of Poetry,\u201d is designed specifically for moving prettily, and easily, through sunny spring and summer days. The vibes are definitely of the blue sky variety.<\/p>\n

There are eight women\u2019s styles and five for girls in this Uniqlo LifeWear offering of tops, skirts, skorts, and dresses. Jersey is the main material used, and Bahnsen discovered that it enabled \u201ca much softer romanticism\u201d than her usual organzas, poplins, and tulles. The palette of red and pink, with touches of sweatshirt gray, black, and white is signature Bahnsen, as are the ruffles, flowers, and smocking details. There are two main silhouettes: one that is voluminous and frilled, and another that is smocked and more fitted. \u201cIt\u2019s been this constant balance between romance and minimalism, and kind of peeling back to the essence of these jersey dresses,\u201d said Bahnsen, who emphasized that the pieces can be worn as total looks or in mix-and-match style.<\/p>\n

Sisterhood is a theme the designer returns to again and again in her own work, and it\u2019s present in the campaign for the collaboration, which was photographed in Japan by the sisters Louise and Maria Thornfeldt, who have long been part of Bahnsen\u2019s work family. On the personal front, the designer looks forward to \u201ceating and dressing like strawberries\u201d this summer with her two young nieces in the Danish countryside.<\/p>\n

The Uniqlo and Cecilie Bahnsen spring\/summer 2026 collection is available in all Uniqlo stores from May 21, 2026.<\/em><\/p>\n

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Uniqlo and Cecilie Bahnsen shirred volume top and skirt<\/p>\n

<\/span>Photo: Louise and Maria Thornfeldt \/ Courtesy of Uniqlo<\/span><\/div>\n<\/figure>\n

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Uniqlo and Cecilie Bahnsen shirred sleeveless top and skirt<\/p>\n

<\/span>Photo: Louise and Maria Thornfeldt \/ Courtesy of Uniqlo<\/span><\/div>\n<\/figure>\n<\/div>\n


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Summer romance is coming your way via a hookup between the Japanese clothing giant Uniqlo and Denmark\u2019s spinner of fashion fairy tales Cecilie Bahnsen. The new project developed from a chance meeting of the designer and Yukihiro Katsuta, the retailer\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":28507,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-28506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/28506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28506"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/28506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/28507"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}