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The Grede\u2019s were actively involved in the incubation of Khy, but transitioned full leadership control of the brand to Kylie a year after launch, according to the brand. Kylie controls the company, and the brand continues to grow under her creative direction and leadership. (Khy declined to share revenues and is yet to be valued publicly, but the brand made $1 million in the first hour<\/a> after its launch in 2023.)<\/p>\n Jenner\u2019s first venture, Kylie Cosmetics, launched in 2015, speaks to her personal brand power. She sold a 51% stake in the company to Coty in 2020 for $600 million, valuing the business at $1.2 billion, which reportedly minted Jenner as a billionaire, aged just 22. While she remains heavily involved in that business, as beauty\u2019s boom era slowed, the brand and its parent company have faced some headwinds<\/a> in recent years, like many maturing beauty labels.<\/p>\n When asked what\u2019s different about running a fashion label to a beauty brand, Jenner says: \u201cI\u2019ve learned a lot from Kylie Cosmetics that I\u2019ve implemented here. Team-building, listening to your customer, attention to detail. It\u2019s really similar actually.\u201d<\/p>\n Building Khy with collaborations first has taught Jenner a lot about running a fashion business, before striking out and building collections with her new team. \u201cBeing able to go into these other designers\u2019 worlds and learn has been amazing,\u201d she says. \u201cI learned the importance of listening to your community, never rushing a collection out, quality, paying attention to fabrics.\u201d She took this mantra seriously during the refresh process, not hesitating to move things back if she felt like the refresh wasn\u2019t quite ready.<\/p>\n Alongside its new drop, available to shop on April 28, Khy will have a fresh look on socials, a newly designed website, and a revamped logo, which is slightly more futuristic. \u201cIt\u2019ll feel visually different. I am most excited about our approach with photography,\u201d Jenner says. \u201cIt has a very cinematic feel, we\u2019re using new photographers and new models.\u201d She found the campaign\u2019s photographer on a Kylie Cosmetics shoot a few years ago, and brought him onto the project, to give a fresh approach.<\/p>\n Jenner mentions the Khy store a few times throughout our conversation, and while it remains a North Star for building out the brand identity, there are no solid plans for now. \u201cDefinitely, in the near future I would love a store. I am looking forward to doing more events, creating more moments, and then a store,\u201d Jenner explains. \u201cThat\u2019s the next challenge after this.\u201d<\/p>\n In five or 10 years from now, Jenner\u2019s ambitions for Khy are pretty clear. \u201cI would love to see more stores,\u201d she says. \u201cI\u2019d love to see our world grow and thrive. I want my [customers] to be happy. I wanted timeless pieces that people can go back to. That\u2019s the goal.\u201d<\/p>\n<\/div>\n