{"id":28904,"date":"2026-05-01T07:32:47","date_gmt":"2026-05-01T07:32:47","guid":{"rendered":"https:\/\/hunthow.com\/?p=28904"},"modified":"2026-05-01T07:32:47","modified_gmt":"2026-05-01T07:32:47","slug":"the-scoop-with-lucy-delius-on-pearls-trunk-shows-and-the-rising-cost-of-gold","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=28904","title":{"rendered":"The Scoop with Lucy Delius: On Pearls, Trunk Shows, and the Rising Cost of Gold"},"content":{"rendered":"


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Welcome to the Scoop<\/a>: a weekly email series in which I quiz fashion insiders on the stories of the week. This will be a way for the Vogue Business community to synthesize and reflect on the latest headlines and get a little inside scoop every Friday.<\/em><\/p>\n

This week\u2019s guest is fine jewelry designer Lucy Delius. Before launching her business in 2022, Lucy worked in the jewelry industry on the PR side. It helped hone her understanding of the customer in what is a pretty stressful time for luxury. The prices of gold and silver have been rising for months, and Lucy checks them religiously.<\/p>\n

Lucy launched a collection of black pearl jewelry last week. I called her up to talk about necklaces and instead found a treasure trove of business tips for aspiring luxury entrepreneurs. Enjoy.<\/p>\n

Hi Lucy, what\u2019s the scoop?<\/strong><\/p>\n

I am in New York at the moment, launching our newest collection called Nyx. It\u2019s based on black baroque pearls. It\u2019s actually the first time we\u2019ve ever worked in pearls.<\/p>\n

You\u2019re London-based. Why are you launching in New York?<\/strong><\/p>\n

We\u2019ve got a great client base here. I come to New York a couple of times a year, and we do trunk shows. We also come to LA once a year. And then we sometimes work with external hosts as well \u2014 usually existing clients who are well-connected in places where we don\u2019t have a foothold, like Charleston<\/a> or Miami.<\/p>\n

Trunk shows aren\u2019t a new concept<\/a>, but I feel more and more people are doing them. Is that right?<\/strong><\/p>\n

Trunk shows are a hot selling tool for me and for lots of other brands at the moment. We\u2019ll often book a hotel suite and hold private appointments. It\u2019s a really nice way to meet people. We opened a store in London back in October, but when you don\u2019t have the retail space, they are incredibly helpful. We have a very strong wholesale presence, and I often do personal appearances in-store, which also works great because people love meeting the designer behind a product. But trunk shows are even more intimate.<\/p>\n

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Lucy Delius launches first baroque pearl collection, Nyx.<\/p>\n

<\/span>Photo: Courtesy of Lucy Delius<\/span><\/div>\n<\/figure>\n

Why is America such a focus?<\/strong><\/p>\n

When it comes to trunk shows, I used to do them in the UK before I had the store. But I\u2019ve found that as our prices have gone up over the years, that model just doesn\u2019t work so much in the UK. I think there\u2019s a way you present jewelry in the UK, where people expect to see something of high value under a cabinet or sold in a certain way. I don\u2019t think those barriers exist there so much in the US. Also, American women just really understand jewelry. They love entrepreneurship and female-led businesses. It\u2019s been a big driving factor in the growth of the brand.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to the Scoop: a weekly email series in which I quiz fashion insiders on the stories of the week. This will be a way for the Vogue Business community to synthesize and reflect on the latest headlines and get…<\/p>\n","protected":false},"author":1,"featured_media":28905,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-28904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/28904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28904"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/28904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/28905"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}