{"id":29016,"date":"2026-05-04T16:44:15","date_gmt":"2026-05-04T16:44:15","guid":{"rendered":"https:\/\/hunthow.com\/?p=29016"},"modified":"2026-05-04T16:44:15","modified_gmt":"2026-05-04T16:44:15","slug":"rosie-huntington-whiteley-revealed-her-new-brand-memoire-with-an-intimate-upper-east-side-dinner-party","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=29016","title":{"rendered":"Rosie Huntington-Whiteley Revealed Her New Brand M\u00e9moire with an Intimate Upper East Side Dinner Party"},"content":{"rendered":"


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Rosie Huntington-Whiteley<\/span>Photo: Richie Davis<\/span><\/p>\n<\/figure>\n

For Rosie Huntington-Whiteley, memories are the ultimate luxury. And such is the ethos behind M\u00e9moire, her first venture in the home and design space, and one she has been quietly building for some time. Ahead of the brand\u2019s official launch on May 12, the supermodel hosted an intimate dinner celebration for friends and collaborators at the Upper East Side home of interior designer Alyssa Kapito.<\/p>\n

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The gathering was as carefully curated as the line itself, with guests including Daniel Lee of Burberry\u2014who is also dressing Huntington-Whiteley for tonight\u2019s Met Gala\u2014alongside Ashley Graham, Imaan Hammam, Dree Hemingway, and Phoebe Tonkin.\u00a0<\/p>\n

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The evening began with a cocktail hour at 7 p.m. Friends stepped into Kapito\u2019s serene and polished abode, which was bathed in soft evening light. It was the ideal setting to unveil the world of M\u00e9moire, with pieces from the yet-to-launch collection interspersed among Kapito\u2019s own unique furnishings. \u201cStylistically, we\u2019re very aligned,\u201d Kapito told Vogue<\/em>. \u201cWe both appreciate antiques, but in a way that feels fresh\u2014you can collect pieces that feel stale, or you can make them cool. Rosie is very cool.\u201d<\/p>\n

Home for Rosie means something entirely different these days. \u201cI\u2019m at a time in my life where being at home is really special,\u201d the entrepreneur shared. And motherhood has shifted the way she holds onto certain objects\u2014like the jewelry gifted to her by her partner Jason Statham, the Tiffany hairbrush she chose for her daughter, and the handwritten letters from her own mom when she passed her exams. \u201cWhen I think about what I would save in a fire, it would be those things.\u201d\u00a0<\/p>\n

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Rosie Huntington-Whiteley, Alyssa Kapito<\/p>\n

<\/span>Photo: Richie Davis<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n


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Rosie Huntington-WhiteleyPhoto: Richie Davis For Rosie Huntington-Whiteley, memories are the ultimate luxury. And such is the ethos behind M\u00e9moire, her first venture in the home and design space, and one she has been quietly building for some time. Ahead of…<\/p>\n","protected":false},"author":1,"featured_media":29017,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-29016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29016"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/29017"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}