{"id":29088,"date":"2026-05-06T05:38:56","date_gmt":"2026-05-06T05:38:56","guid":{"rendered":"https:\/\/hunthow.com\/?p=29088"},"modified":"2026-05-06T05:38:56","modified_gmt":"2026-05-06T05:38:56","slug":"a-p-c-taps-ludivine-poiblanc-as-artistic-director","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=29088","title":{"rendered":"A.P.C. Taps Ludivine Poiblanc as Artistic Director"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>It\u2019s a new era for A.P.C.<\/p>\n<p>The French brand has appointed Ludivine Poiblanc as artistic director. Poiblanc is a stylist and creative director best known for her contributions to major publications like <em>WSJ<\/em> Magazine and advising fashion houses on product and visual identity. Her commercial work includes Zara, Lanvin, and Calvin Klein. In Poiblanc\u2019s new role, she will shape the brand\u2019s \u201cimage and visual universe\u201d, according to a brand statement.<\/p>\n<p>A.P.C., which stands for Atelier de Production et de Cr\u00e9ation, was founded in 1987 by Jean Touitou and focuses on effortlessly cool, timeless clothing and accessories, including its popular Japanese selvedge denim. \u201cNot only has Ludivine shown her genuine talent as a stylist through her impressive career, but her personality, personal style, and wit make me confident that she will embody the brand I founded in 1987, and write a new chapter to A.P.C.\u2019s adventure, respectful of the past and imaginative for the future,\u201d Jean said, who has been leading the brand with his wife Judith Touitou, A.P.C.\u2019s artistic director for nearly 30 years.<\/p>\n<p>The creative shift comes three years after a change in ownership. In 2023, the Touitous <a href=\"https:\/\/www.vogue.com\/article\/apc-to-sell-majority-stake-to-l-catterton\" class=\"text link\">sold a majority stake in the company to L Catterton<\/a>, the private equity firm backed by LVMH, whose investments include Birkenstock, Ganni, Etro and Pol\u00e8ne. Jo\u00ebl Sraer has been leading A.P.C. as CEO since the acquisition. The Touitous have remained involved in the brand, where they retain a minority ownership (they currently own a stake of approximately 15%). Judith Tuitou left the artistic direction in July 2024. The appointment of an artistic director comes as the label goes through a restructuring; over the winter, reports surfaced that A.P.C. was dealing with cash flow issues and planned to downsize. (The company declined to comment on the reports.) Its annual revenue has remained \u201cclose to the value\u201d of 2023, meaning approximately \u20ac100 million, the company said.<\/p>\n<p>\u201cI am delighted to welcome Ludivine to this next exciting chapter at A.P.C.,\u201d Stephanie Phair, who has been president of A.P.C. since October 2025, said in a statement. \u201cThe business is focused on targeted growth by continuing to bring to life what makes A.P.C. unique in the market \u2014 its deep heritage in denim and accessories, and a ready-to-wear offering that speaks to a customer with a point of view.\u201d<\/p>\n<p>Poiblanc is based between Paris and New York. She will present her debut collection at the Milan showroom on May 20, as well as at the A.P.C. headquarters on Rue Madame in Paris on June 15. \u201cJoining A.P.C. as artistic director and continuing Judith and Jean Touitou\u2019s legacy is a unique opportunity,\u201d Poiblanc said. \u201cI\u2019ve always been drawn to its radical simplicity \u2014 an archetypal wardrobe shaped by a quiet sense of dissidence and a distinctly French attitude.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.vogue.com\/article\/apc-taps-ludivine-poiblanc-as-artistic-director\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a new era for A.P.C. The French brand has appointed Ludivine Poiblanc as artistic director. Poiblanc is a stylist and creative director best known for her contributions to major publications like WSJ Magazine and advising fashion houses on product&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29089,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-29088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29088"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/29089"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}