{"id":29172,"date":"2026-05-08T01:37:24","date_gmt":"2026-05-08T01:37:24","guid":{"rendered":"https:\/\/hunthow.com\/?p=29172"},"modified":"2026-05-08T01:37:24","modified_gmt":"2026-05-08T01:37:24","slug":"the-realreal-wants-to-manage-your-closet-like-an-asset-portfolio","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=29172","title":{"rendered":"The RealReal Wants to Manage Your Closet Like an Asset Portfolio"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Ever wondered what your closet would be worth if you tallied it up? The RealReal wants to make that an easy\u00a0calculation \u2014 one that factors into your consignment habits.<\/p>\n<p>Today, The RealReal is launching MyCloset, an AI-enabled feature that helps users not only understand the value of their wardrobe inventory but also track how that value changes \u2014 serving as a sort of portfolio management tool for fashion collectors. Users can upload their inventory, track an item\u2019s price and popularity, and see when the item is expected to trend up or down, to inform when (or if) to sell it, giving customers access to the same data the company has. Users can also look up items when deciding whether or not \u2014 or when \u2014\u00a0to make a purchase. The feature will continue to roll out throughout 2026.<\/p>\n<p>\u201cThis tool educates people on what to sell, what to upgrade, what to keep,\u201d CEO Rati Sahi Levesque says. \u201cIt tells you, based on the market, what you will get for it. \u201c[Our users] are asking for more information,\u201d Levesque says. \u201cThey want to be educated on what holds its resale value and what doesn\u2019t.\u201d<\/p>\n<p>The hope is that it keeps users in The RealReal\u2019s resale ecosystem, rather than competitors\u2019. The company has returned to growth for five consecutive quarters after a rocky period following <a href=\"https:\/\/www.vogue.com\/article\/the-real-real-ipo-sales-luxury-resale\" class=\"text link\">its 2019 IPO<\/a>, when The RealReal\u2019s revenues took a pandemic hit. To turn things around, The RealReal began investing in improving its backend operations, focusing on luxury and higher-ticket items; returning to a consignment-based model; and increasing AI integration. The RealReal became profitable in 2023 and has continued to improve its operational efficiency, ending fiscal 2025 up 15% year-on-year, concluding what Levesque called \u201ca year of transformation\u201d.<\/p>\n<p>The RealReal\u2019s first-quarter revenues, announced today, were up 19% year-on-year to $190 million, reflecting this continued progress. Given this, The RealReal is increasing its full-year guidance, and now expects to generate between $769 and $783 million in fiscal 2026.<\/p>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Electronics Phone Mobile Phone Accessories Bag and Handbag\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_120,c_limit\/trr-vogue-business-story-inline%20copy.jpg 120w, https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_240,c_limit\/trr-vogue-business-story-inline%20copy.jpg 240w, https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_320,c_limit\/trr-vogue-business-story-inline%20copy.jpg 320w, https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_640,c_limit\/trr-vogue-business-story-inline%20copy.jpg 640w, https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_960,c_limit\/trr-vogue-business-story-inline%20copy.jpg 960w, https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_1280,c_limit\/trr-vogue-business-story-inline%20copy.jpg 1280w, https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_1600,c_limit\/trr-vogue-business-story-inline%20copy.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/assets.vogue.com\/photos\/69fca079157fe7aa55056bf5\/master\/w_1600%2Cc_limit\/trr-vogue-business-story-inline%2520copy.jpg\"\/><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-bpPcvW eYfKPE caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU ecFqk hbiMYj caption__text\"><\/p>\n<p>The MyCloset process.<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk eHhdnE hRFzlA caption__credit\">Photo: The RealReal<\/span><\/div>\n<\/figure>\n<p>\u201cWe were losing a bunch of money,\u201d Levesque says. \u201cAnd luckily that\u2019s behind us. That was a hard time in the company.\u201d After making the <a href=\"https:\/\/www.vogue.com\/article\/whats-next-for-the-realreal\" class=\"text link\">necessary operational changes<\/a>, the company is now <a href=\"https:\/\/www.vogue.com\/article\/resales-big-moment-is-here-is-the-realreal-ready\" class=\"text link\">in a better position to grow<\/a>, Levesque says.<\/p>\n<p>MyCloset is available to all users, but will be most useful to those with higher-ticket items to sell, given that this is the category The RealReal best caters to. \u201cAre you going to earn the most with us if you sell something under $100? Probably not. Peer-to-peer, right? We\u2019re not the outlet for that,\u201d Levesque says. \u201cBut if you&#8217;ve got a mid-value to high-end item, you\u2019re going to earn the most with us. The reason why is that the consumer is willing to spend $20,000 on a bag in seconds.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.vogue.com\/article\/the-realreal-wants-to-manage-your-closet-like-an-asset-portfolio\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered what your closet would be worth if you tallied it up? The RealReal wants to make that an easy\u00a0calculation \u2014 one that factors into your consignment habits. Today, The RealReal is launching MyCloset, an AI-enabled feature that helps&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29173,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-29172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29172"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/29173"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}