{"id":29326,"date":"2026-05-12T19:23:51","date_gmt":"2026-05-12T19:23:51","guid":{"rendered":"https:\/\/hunthow.com\/?p=29326"},"modified":"2026-05-12T19:23:51","modified_gmt":"2026-05-12T19:23:51","slug":"does-the-bridal-industry-have-a-size-inclusivity-problem","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=29326","title":{"rendered":"Does the Bridal Industry Have a Size Inclusivity Problem?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>We\u2019ve long been sold the idea that you should feel your most beautiful and happy on your wedding day. Not only will you glow with the love you share with your partner, but you\u2019ll also get to wear your dream <a href=\"https:\/\/www.vogue.com\/tag\/misc\/wedding-dresses\" class=\"text link\">wedding dress<\/a>\u2014a sartorial piece of your choosing that can hold a deep meaning and a sizable portion of your wedding budget. With such a big financial and emotional investment, the process of finding this garment should be surrounded by similar feelings of joy, right? Well, if you aren\u2019t a bridal sample size, think again.<\/p>\n<p>Unlike going to a typical ready-to-wear store, it is practically unheard of for a luxury bridal salon to carry an entire size run of gowns for customers to try on. Instead, they will likely carry a bridal size 8 or 10\u2014which is equivalent to a U.S. street size 4-6 or 6-8\u2014and occasionally another option in a size 16 or 18, which is closer to a 12-14 or 14-16. In many cases, when brides come to see a luxury wedding dress trunk show, the only options available from the collection will be runway samples, which are closer to a size 2. If you purchase a gown, measurements will be taken to see what size they can order from the brand\u2019s size chart. If you are outside the scope, you may be required to pay more to create a <a href=\"https:\/\/www.vogue.com\/article\/how-to-create-a-custom-wedding-dress\" class=\"text link\">custom piece<\/a> to get the same designer look in a larger garment.<\/p>\n<p>In short, it\u2019s quite rare for to-be-weds to try on <a href=\"https:\/\/www.vogue.com\/article\/wedding-dress-styles\" class=\"text link\">a dress<\/a> that feels like a perfect fit before ordering. If you are too small for the sample, stylists will use giant clamps in the back of a garment to adjust it down to your size. Too large? They may leave the dress unzipped, pin it, or add fabric panels to the back to create the illusion that it\u2019s closed. You may struggle to fit a dress over your body and be left seeing the material bunched up and not lying flat. In the worst cases, you may be asked to hold the dress up to your body and just imagine how the dress might look on you before making a $10,000 purchase.<\/p>\n<p>\u201cThis process should\u2014in an ideal world\u2014be joyful, and dressing yourself for this occasion should be something that feels special,\u201d says <a data-offer-url=\"https:\/\/www.instagram.com\/alysiacolestyling\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.instagram.com\/alysiacolestyling\/&quot;}\" href=\"https:\/\/www.instagram.com\/alysiacolestyling\/\" rel=\"nofollow noopener\" target=\"_blank\">Alysia Cole<\/a>, a body-positive bridal stylist who works with many plus-size clients. \u201cInstead, it can so often just hurt your own perception of yourself and bring a lot of your own body issues to the surface. I have a lot of clients who have experiences with eating disorders and told me they thought they were in such a good place\u2014and then they started shopping for dresses. Everything got triggered again.\u201d<\/p>\n<p>As someone who typically wears a size small, I had an easier time trying on wedding dresses than most when preparing for <a href=\"https:\/\/www.vogue.com\/slideshow\/shelby-wax-and-olivia-rosen-wedding\" class=\"text link\">my wedding<\/a> last fall. Despite that, I still had a difficult time trying on certain sample sizes, where I fully just gave up trying to pull over my hips. I admit I often would leave appointments feeling more conscious of my body than before and strategizing how to tone up ahead of the wedding. But for the average American woman, who is between a size 14 and 16, it\u2019s an even more difficult experience when you\u2019re so limited in sample sizes to try. Just the other day, a friend who is a size six mentioned that a high-end bridal brand could barely accommodate her into their gowns.<\/p>\n<p>Cole does note there <em>is<\/em> a difference between bridal salons that are considered \u201cluxury\u201d and those that are not. Stores with lower price points, like <a data-offer-url=\"https:\/\/www.davidsbridal.com\/?srsltid=AfmBOor4-pFfzR3fG3aYl7uR3ikQCwHisFv1a-KkgcIaOWLL0fxP-TIl\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.davidsbridal.com\/?srsltid=AfmBOor4-pFfzR3fG3aYl7uR3ikQCwHisFv1a-KkgcIaOWLL0fxP-TIl&quot;}\" href=\"https:\/\/www.davidsbridal.com\/?srsltid=AfmBOor4-pFfzR3fG3aYl7uR3ikQCwHisFv1a-KkgcIaOWLL0fxP-TIl\" rel=\"nofollow noopener\" target=\"_blank\">David\u2019s Bridal,<\/a> will likely have more options available in all sizes to try on, while a few stores with luxury options, like <a data-offer-url=\"https:\/\/kleinfeldbridal.com\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/kleinfeldbridal.com\/&quot;}\" href=\"https:\/\/kleinfeldbridal.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Kleinfeld,<\/a> are known for their broader selection. There are also several plus-size specific bridal salons around the country, yet they often don\u2019t carry as many elevated brands. When working with larger brides who want to wear luxury designers, Cole will often take them to one of these stores to actually try something on and see which silhouettes work for them, before going to look at designs that could be more of a style match at luxury salons and showrooms.<\/p>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.vogue.com\/article\/does-the-bridal-industry-have-a-size-inclusivity-problem\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve long been sold the idea that you should feel your most beautiful and happy on your wedding day. Not only will you glow with the love you share with your partner, but you\u2019ll also get to wear your dream&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29327,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-29326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29326"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/29327"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}