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Opposite London\u2019s British Museum on a cool Thursday evening, six townhouses pulse with piano music and excitable chatter. Resort collections might be on show in Los Angeles and New York this week, but the British capital\u2019s fashion crowd set up in The Zetter Bloomsbury, a brand new hotel in the heart of London\u2019s creative quarter.<\/p>\n
The evening, co-hosted by Vogue<\/em>\u2019s own Hamish Bowles<\/a>, f\u00eated The Zetter Hotels\u2019 third new opening and first in a decade, with 68 boutique bedrooms within interconnecting Georgian townhouses. Its setting, overlooking Russell Square, holds an esteemed artistic and literary lineage thanks to the likes of Virginia Woolf and E.M. Forster. On this night in Zetter\u2019s buzzy courtyard, Kim Cattrall<\/a>, Charles Jeffrey (the designer Bowles wore<\/a> to the 2026 Met Gala<\/a>), Conner Ives<\/a> (and his dog, Rex!), Juergen Teller<\/a>, and Raven Smith<\/a>, among others, toasted a new spot for the city\u2019s creative scene.<\/p>\n There was some exploring to do by candlelight: through the lush garden, the botanical Orangery, yoga deck, and terrace suite to watch the party crack on below. As NTS Radio\u2019s DJ Martelo glided through a whorling set and pianist Friqtao hopped genres, executive head chef Debjit Dass kept guests delighted and well-fed. After some canapes that included chunky rarebit croquettes and beef tartare-topped potato terrine, one could get to the yoga terrace\u2014not to savasana, but to shuck some oysters. Then, a suite of Marie Antoinette-style sweet treats that got cameras flashing and forks flying: a berry-studded tartlet, a hulking cream cheese-swirled carrot and walnut cake, and a plush Victoria sponge cake that was felled with a swift swoop of a cake knife. A deliciously Dionysian cheese table, replete with blues, hards, and softs, was swiftly mauled, too. Cocktails, Champagne, and fruit punch flowed.<\/p>\n