{"id":29608,"date":"2026-05-19T13:40:54","date_gmt":"2026-05-19T13:40:54","guid":{"rendered":"https:\/\/hunthow.com\/?p=29608"},"modified":"2026-05-19T13:40:54","modified_gmt":"2026-05-19T13:40:54","slug":"this-beloved-hotel-in-umbria-is-launching-a-more-thoughtful-kind-of-lifestyle-brand","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=29608","title":{"rendered":"This Beloved Hotel in Umbria Is Launching a More Thoughtful Kind of Lifestyle Brand"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.vogue.com\/article\/castello-di-reschio-italian-hotel\" class=\"text link\">Reschio<\/a> is like many other luxury resorts in <a href=\"https:\/\/www.vogue.com\/article\/best-places-to-visit-in-italy\" class=\"text link\">Italy<\/a>: it has a pool, a spa, and elegantly decorated bedrooms with plush four-poster beds. Except, Reschio is not really like any other luxury resort in Italy at all. The pool is a glassy, oval-shaped mirage in the middle of a clearing of umbrella pine trees, and lays serious claim to being one of the most picturesque hotel swimming spots in the world. The spa isn\u2019t actually a spa, but a bathhouse: a subterranean network of pools and thermal rooms and bathtubs lit by flickering candlelight and roaring fireplaces. And those four-poster beds? They\u2019re custom-designed by the hotel\u2019s owner, Count Benedikt Bolza, and draped in cooling Italian cotton percale, cross-stitch embroidered with the hotel\u2019s emblem.<\/p>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Architecture Building House Housing Villa Grass Plant Castle Fortress and Outdoors\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_120,c_limit\/Reschio%20Hotel%20-%20The%20Swimming%20Pool.jpg 120w, https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_240,c_limit\/Reschio%20Hotel%20-%20The%20Swimming%20Pool.jpg 240w, https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_320,c_limit\/Reschio%20Hotel%20-%20The%20Swimming%20Pool.jpg 320w, https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_640,c_limit\/Reschio%20Hotel%20-%20The%20Swimming%20Pool.jpg 640w, https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_960,c_limit\/Reschio%20Hotel%20-%20The%20Swimming%20Pool.jpg 960w, https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_1280,c_limit\/Reschio%20Hotel%20-%20The%20Swimming%20Pool.jpg 1280w, https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_1600,c_limit\/Reschio%20Hotel%20-%20The%20Swimming%20Pool.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/assets.vogue.com\/photos\/6a0c62f54db57e108fae3aac\/master\/w_1600%2Cc_limit\/Reschio%2520Hotel%2520-%2520The%2520Swimming%2520Pool.jpg\"\/><\/picture><\/span><\/div>\n<p><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk eHhdnE hRFzlA caption__credit\">Photo: Courtesy of Reschio<\/span><\/p>\n<\/figure>\n<p>So it stands to reason that the lifestyle brand the Bolza family is launching this spring isn\u2019t exactly a lifestyle brand, either. Making things is in their DNA: Benedikt, an architect, oversaw every detail of the painstaking restoration of the 1,000-year-old castle that houses the hotel before it opened in 2021, all the way down to designing nearly every piece of furniture across the property. His wife, Nencia, painted the breathtaking Renaissance-inspired frescoes in the chapel, which weave together botanical illustrations and the Bolza family history. And now, the next generation\u2014specifically, three of the couple\u2019s daughters, Giorgiana, Nerina, and Vita\u2014are leading the charge on <a data-offer-url=\"https:\/\/www.reschiocollections.com\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.reschiocollections.com\/&quot;}\" href=\"https:\/\/www.reschiocollections.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Reschio Collections<\/a>.<\/p>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Image may contain Lauren C. Mayhew Furniture Table Adult Person Desk Accessories Bag Handbag and Chair\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_120,c_limit\/Giorgiana,%20Nerina,%20Vita%20Bolza_Reschio%20Collections%20(1).jpg 120w, https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_240,c_limit\/Giorgiana,%20Nerina,%20Vita%20Bolza_Reschio%20Collections%20(1).jpg 240w, https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_320,c_limit\/Giorgiana,%20Nerina,%20Vita%20Bolza_Reschio%20Collections%20(1).jpg 320w, https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_640,c_limit\/Giorgiana,%20Nerina,%20Vita%20Bolza_Reschio%20Collections%20(1).jpg 640w, https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_960,c_limit\/Giorgiana,%20Nerina,%20Vita%20Bolza_Reschio%20Collections%20(1).jpg 960w, https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_1280,c_limit\/Giorgiana,%20Nerina,%20Vita%20Bolza_Reschio%20Collections%20(1).jpg 1280w, https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_1600,c_limit\/Giorgiana,%20Nerina,%20Vita%20Bolza_Reschio%20Collections%20(1).jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/assets.vogue.com\/photos\/6a0c5609db2f76b049bb5efd\/master\/w_1600%2Cc_limit\/Giorgiana%2C%2520Nerina%2C%2520Vita%2520Bolza_Reschio%2520Collections%2520(1).jpg\"\/><\/picture><\/span><\/div>\n<p><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk eHhdnE hRFzlA caption__credit\">Photo: Courtesy of Reschio<\/span><\/p>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.vogue.com\/article\/reschio-collections-launch\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reschio is like many other luxury resorts in Italy: it has a pool, a spa, and elegantly decorated bedrooms with plush four-poster beds. Except, Reschio is not really like any other luxury resort in Italy at all. The pool is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29609,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-29608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29608"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/29609"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}