At this year\u2019s Cannes Film Festival, the buzz extended well beyond the big screen.<\/p>\n
Aside from the 22 movies in competition this edition, which ran from May 12 to 23, sectors such as jewelry, wellness, and tech expanded their presence along La Croisette. As for fashion, luxury houses continued to play to their strengths, through red carpet dressing and longstanding partnerships.<\/p>\n
While this year\u2019s Cannes Film Festival felt noticeably more subdued ahead of next year\u2019s 80th-anniversary edition, Hollywood\u2019s film presence was lighter than usual, giving a nice play to both auteurs and international cinema. Though a number of Hollywood stars still turned out. Demi Moore, one of this year\u2019s jury members, wore standout looks from Gucci, Jacquemus, and Mati\u00e8res F\u00e9cales, all curated by her stylist Brad Goreski. \u201cIt was Demi\u2019s festival,\u201d one Cannes-goer noted.<\/p>\n
Elsewhere, food and beverage brands got in on the action. Ice cream brand Magnum put on a runway show with celebrity stylist Law Roach<\/a>, who selected emerging labels like Weinsanto to create looks inspired by the sweet treats, while Nespresso hosted a party with its new global ambassador Dua Lipa at the brand\u2019s beachside activation.<\/p>\n As L\u2019Or\u00e9al Paris global president Laetitia Toupet<\/a> put it: \u201cThe Cannes Film Festival has an audience with as much impact and visibility as major sporting events like the Super Bowl<\/a> or the Olympics<\/a>.\u201d<\/p>\n Here are the key takeaways from the 2026 Cannes Film Festival.<\/p>\n Fashion brands began doubling down on their presence at Cannes post-pandemic, capitalizing on its cultural cachet and global visibility. But as growth across the luxury sector slowed<\/a>, houses zeroed in on their existing partnerships with film, rather than launching entirely new initiatives.<\/p>\n This year, Kering continued to reaffirm its commitment to cinema<\/a> through its Women in Motion initiative. Launched in 2015, the program highlights women\u2019s contributions to the film industry to help advance gender parity. Kering moved its talk and cocktail events from Le Majestic to the Carlton this edition, one of Cannes\u2019s most iconic hotels. Group chair Fran\u00e7ois-Henri Pinault honored actor Julianne Moore with the 2026 Women in Motion Award at a dinner on Sunday night, which was also attended by Kering CEO Luca de Meo. It was de Meo\u2019s first Cannes Film Festival since stepping into the role.<\/p>\n Thierry Fr\u00e9maux, Iris Knobloch, Margherita Spampinato, Julianne Moore, Fran\u00e7ois-Henri Pinault and Luca de Meo photographed at Kering\u2019s Women in Motion Dinner.<\/p>\n <\/span>Photo: Anthony Ghnassia\/ Getty Images<\/span><\/div>\n<\/figure>\n While Saint Laurent Productions, the film production subsidiary of Kering-owned Saint Laurent, did not have a film at Cannes this year, it co-produced Claire Denis\u2019s The Fence<\/em>. This follows on from the sweeping success of Jacques Audiard\u2019s Emilia P\u00e9rez<\/em><\/a> in 2024.<\/p>\n<\/div>\nFashion focused on existing partnerships<\/strong><\/h2>\n
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