{"id":29756,"date":"2026-05-22T18:56:50","date_gmt":"2026-05-22T18:56:50","guid":{"rendered":"https:\/\/hunthow.com\/?p=29756"},"modified":"2026-05-22T18:56:50","modified_gmt":"2026-05-22T18:56:50","slug":"these-iconic-resortwear-labels-have-defined-summer-style-for-decades-and-you-can-still-shop-them","status":"publish","type":"post","link":"https:\/\/hunthow.com\/?p=29756","title":{"rendered":"These Iconic Resortwear Labels Have Defined Summer Style for Decades\u2014And You Can Still Shop Them"},"content":{"rendered":"


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All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something.<\/em><\/sub><\/p>\n

Summer trends come and go but there is always a throughline\u2013bright, beachy, and carefree. Each year we\u2019re excited to refresh our warm weather wardrobes with new swim<\/a>, coverups<\/a>, summer totes<\/a> and sandals. But we\u2019re not reinventing the wheel. Actually, we owe much of our resortwear<\/a> aesthetic to a handful of iconic brands that have been consistently delivering summer style for decades.<\/p>\n

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Vogue<\/em>\u2019s Guide to Iconic Swimwear Labels<\/h2>\n
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\"Image<\/picture><\/span><\/a><\/div>\n<\/div>\n
The Minimalist Bikini<\/span><\/p>\n

Eres Les Essentiels Show bikini top<\/p>\n

Jump to review<\/a><\/div>\n<\/figure>\n<\/div>\n<\/div>\n

Spanning the globe from Italy to Los Angeles, these longstanding brands have proven that summer is, in fact, endless. Missoni injects everything from swimwear to sweaters with its signature multicolored chevron knits while Pucci does much the same, splashing iconic psychedelic patterns all over their collections year round. Etro has a nomadic, bohemian ethos present in swimsuits, coverups, and embellished bags while Dolce & Gabbana\u2019s romantic, bombshell approach to style just begs you to hit the beach in a high-waisted bikini. And we can\u2019t forget Rudi Gernreich, whose iconoclastic designs shook up the \u201960s in ways that still reverberate today.<\/p>\n

If you don\u2019t already own a piece from these brands, it\u2019s only a matter of time\u2014especially if sun, surf, and sand is in your DNA. No matter what your summer plans hold, these iconic resort brands have the perfect pieces to bring your look to life, whether you’re diving into bright bodycon dresses for a holiday on the Italian coast, or wearing chic French swimwear to sunbathe in your backyard. Below, read up on these fabulous fashion houses and find pieces you can shop today to get in on the legacy.<\/p>\n

It\u2019s not easy to create a brand signature that conjures instant recognition (and imitators) but Ottavio \u201cTai\u201d and Rosita Missoni did just that when they founded their eponymous knitwear label in 1953. Quickly supported by major fashion voices of the day, the line became an international success, hitting peak popularity in the 1970s. Those vibrant, almost optical-illusion-like chevrons and patterns that Missoni is known for come from their innovative approach to weaving techniques, adapting and optimizing the Caperdoni loom and Raschel knitting in order to weave over 200 colors into one textile. Thus, the multicolored patterns have come to grace everything from slinky dresses, easy pull-on pants, and itty-bitty string bikinis, all of which are waiting to join your resort wardrobe.<\/p>\n

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Missoni<\/p>\n

Mare striped triangle bikini<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Missoni<\/p>\n

striped crochet-knit dress<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something. Summer trends come and go but there is always a throughline\u2013bright, beachy, and carefree….<\/p>\n","protected":false},"author":1,"featured_media":29757,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-29756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29756"}],"version-history":[{"count":0,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/posts\/29756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=\/wp\/v2\/media\/29757"}],"wp:attachment":[{"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hunthow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}