The Vogue Business TikTok Trend Tracker
Rami Aly-Zein, @RamiZeinn, US
16.4 million followers
Rami is a lifestyle and fashion creator who grew up homeless before becoming a rising actor and social media star. From comedic #GRWM videos to serving looks on the red carpet and food reviews and challenges, he uses his unique personality and sense of style to stay connected with his audience wherever he is in the world.
Kristine Thompson, @trendycurvy, US
1.8 million followers
Kristine’s content aims to inspire women to be more confident in themselves. On TikTok, she offers style inspiration along with tips and tricks for people to use in their everyday life. Describing herself as “a curvy girl living in a trendy world”, Kristine believes that no matter your size, there is always a way to be fashionable.
Taiwo Aladejebi, @definitelyTai, CA
530,400 followers
Tai is a Canadian model who creates content combining his two greatest passions: fashion and video editing. Known for being the pioneer of the iconic ‘Outfit Walk Challenge’, Tai’s fashion sense, photography and editing skills has helped him garner over 500,000 followers and 10 million likes on TikTok. He has worked with top brands including Off-White, Levi’s, Foot Locker, Nike, Tommy Hilfiger, Calvin Klein, Nobis and The Hudson Bay.
Izzi Allain, @Izzipoopi, CA
1.3 million followers
Izzi, from Montreal in Canada, is best known for her highly entertaining GRWM videos where she styles unique and eye-catching pieces. Her authentic and engaging content has amassed her an audience of 1.3 million and secured her successful partnerships with global brands such as Loewe, Fendi, Longchamp, and Gucci.
Mari Seki, @MariSeki, SE
266,300 followers
Mari is a 22-year-old creative from Tokyo, Japan, and currently based in Sweden. For her, fashion is a form of artistic expression. She draws inspiration from both Asian and European fashion, inspired by her upbringing across two different cultures. She has a passion for travelling and meeting people from different cultures and strives to be authentic on her channel in order to inspire her followers, driving awareness around issues such as sustainable fashion practices and mental wellbeing.
Jenny Cha, @Chaserize, NO
260,600 followers
Jenny is a Norwegian content creator based in Oslo with a background in fashion and digital art. On TikTok, she shares her creativity through makeup, fashion and hair, like her colourful “hedgehog hair” which helped launch her social media journey.
Nelson Gariba, @NelsonGariba, NL
2.2 million followers
Nelson is a 20-year-old dancer and a model from the Netherlands who loves to create fashion videos and style himself by experimenting with colour. Having worked with several high-end fashion brands including Hugo Boss and Dsquared2, he gives his TikTok followers a behind-the-scenes glimpse of what it’s like to be a model for large fashion brands.
London Fashion Week creators
Bernard Garby, @BernardGarby
433,500 followers
Bernard quickly gained a reputation as ‘The Fashion Intellect’ among fashion bloggers and the wider industry, having been named as one of the world’s top five fashion TikTok creators by publications such as Vogue Business, Hypebeast and Wonderland, among others. A seasoned luxury fashion executive at publications including Harper’s Bazaar, Elle UK, and Esquire UK, Bernard has drawn a fashion-obsessed community of 400,000 followers to his TikTok channel.
