A little massage can go a long way

For Ueda, skin prep is a fundamental part of makeup application. That’s why she insists on dedicating time to a simple yet effective facial massage before applying foundation. Apply your moisturizer to the center of your face “with gentle movements” and spread it toward your “ears, eyebrows, and hairline, using circular motions with your fingertips,” Ueda says. “On the neck, it’s best to use downward movements, and on the chin area, you can use your knuckles to help define its shape.”