There are new interpretations of his signature (excellent) trousers. Wide-leg with shapely pleats in women’s and slightly-barrelled, structured, loose-fitting and elasticated (and more) in the men’s. Beyond this calling card, there are skirts of many kinds: a rust-hued midi that hits the shin, an acid-washed denim style in the same silhouette, and a tailored version in the same spirit as the aforementioned trousers. A certain pair of longline shorts, included in both categories, will be a summer staple for his fans.

Florals, lace inserts, and gem-adorned gold jewellery amp up the glamour – but Willy’s woman can wear them with the healthy stock of basics, including rose-embroidered bodysuits, slogan tees and ribbed socks, for everyday usage.

The logo-stamped minishorts in the men’s category make for a playful seasonal companion – throw on a “Chavarria”-emblazoned slogan tee and you’re in his “Nueva York” club. It’s a coterie that’s forever expanding, and this Zara venture will keep the subscribers coming.

Willy Chavarria for Zara will launch on Zara.com and in stores on 26 March.