Introducing the Vogue Business Funding Tracker, a running list highlighting the most notable and intriguing investment and M&A activity in fashion and beauty. From emerging disruptors to legacy giants undergoing major changes, we spotlight the deals that are shifting the dynamics of the sectors we cover, including fashion, beauty, tech and sustainability.
April 2026
Grüns
Company description: Grüns is a US-based supplement brand founded in 2023 by Chad Janis, best known for its greens superfood gummy supplement. The brand is digitally-native, with a strong community and a mixed distributed network across retail and direct-to-consumer. The acquisition signals Unilever’s push into the premium wellness category.
Funding and round: Acquisition, terms undisclosed.
Investor(s): Unilever (portfolio includes: Liquid I.V., Dermalogica, Paula’s Choice).
Investor comments: “As a leader and true innovator in the greens supplement category, what sets Grüns apart is its focused portfolio of science-backed products that people genuinely enjoy, trust, and consistently use,” Jostein Solheim, Unilever Wellbeing CEO, said. “This combination of efficacy and experience is powerful, and together we see a significant opportunity to scale the brand within our wellbeing business.”
March 2026
OpenAI
Company description: OpenAI has closed the largest-ever funding round in Silicon Valley history, raising £122 million at a valuation of $852 billion. In a blog post announcing the round, OpenAI claimed it is the “overwhelming leader in consumer AI”, adding that it has 900 million weekly active users as of March 2026, as well as 50 million paid subscribers. OpenAI also said that its search usage has nearly tripled in a year, while its six-week ad pilot generated more than $100 million in ARR.
Funding and round: $122 billion.
Investor(s): Softbank, Andreessen Horowitz, D. E. Shaw Ventures, MGX, TPG, Amazon, Nvidia, Microsoft, BlackRock, Sequoia Capital, and more.
Whoop
Company description: Whoop is a wearable tech company known for its fitness tracker that analyzes sleep, recovery, and performance. The company has raised $575 million at a $10.1 billion valuation, and aims to invest the funds into expanding globally, particularly in the US, Europe, the Gulf region, Latin America, and Asia.
Funding and round: $575 million, Series G.
Investor(s): Collaborative Fund (portfolio includes: Reddit, Lyft, TaskRabbit), 2PointZero Group, Qatar Investment Authority (QIA), Mubadala Investment Company, Abbott, Mayo Clinic, Cristiano Ronaldo, LeBron James, Rory McIlroy, Niall Horan.
Investor comments: “Whoop has become one of the most important tools I use to support my long-term health,” said Ronaldo in a statement. “I am proud to participate in this round because I believe in the future we are building together. No other company has created a health platform this powerful that people are proud to wear.”
